Paul Jarvis experiments with words and design. His latest book is called_The Good Creative: 18 ways to make better art._ The advice you see on blogs telling you how to get people to buy your book is all pretty much awful. Guaranteed in five easy steps! This isn’t because of bad intentions or even some sort of trickery, it’s just that there’s no one-size-fits-all solution to generating sales for your book. You can achieve success—however you define success—by doing practically anything that goes with or even against current advice online for self-published book marketing. The “self” in self-publishing means you’ve...
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