Brian_Honigman is a marketing consultant, a_professional speaker_and_freelance writer._This post originally appeared on his blog. For many organizations, social media is a double-edged sword. On the one hand, it can help spread goodwill about an organization in an organic and genuine way. However, the same characteristics that enable social media to benefit a company make it capable of destroying reputations if used incorrectly._To help encourage positive use of social media, while carefully mitigating any potential for risk, companies are finding it increasingly necessary to outline clear social media policies. In much the same way that a mission statement provides overall direction...
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