Paul_Rogers works as Digital Marketing Manager for The Inviqa Group and is also the founder of MageSEO. Conversion rate optimization (CRO) has remained a hot topic over the last few years, and more companies are starting to allocate larger proportions of their budget to optimize their websites_for existing users rather than focusing solely on customer acquisition. Over the last few weeks I’ve been involved in a lot of CRO-focused projects, both in my day job and on some of my side projects – so I thought I’d focus my first TNW article on some of the tools that I’ve used...
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