Hellofood already offers its online food delivery service in Brazil, but that hasn’t stopped it from acquiring local competitor Entrega Delivery. It follows similar deals for food ordering platforms Peixe Urbano, Jánamesa and MegaMenu. The strategy is a simple one: Buy out the competition, bringing on board their talent and existing customer base. Reducing the number of rivals in any market will also increase the likelihood that its own offerings are adopted and enter the public mind share as the go-to food delivery service. Marcelo Ferreira, Co-Founder and MD_of Hellofood Brazil, said the acquisition would increase the company’s influence in...
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