Tom Popomaronis knows the power of LinkedIn. After launching OpiaTalk last year, he needed traction for his social commerce widget, which converts organic Web traffic to drive opt-in leads. Multiple InMail messages later, he had signed Skype as his first client. That partnership allowed Skype to use OpiaTalk’s “widget-as-a-service” (a WaaS, if you will) to schedule promotions for users to earn 20 percent off of Skype gift cards. While the promotion was running, OpiaTalk converted organic traffic for Skype’s gift card sales at a rate that was four to five_times higher than the industry average. Now, his widget’s going global....
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