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Though the most important part of rebranding is the thinking that goes behind the creation of your new positioning and messaging, the logo that comes out of that process is one of the most cherished assets your company is going to own. Creating and picking a logo is a difficult process, and it’s tempting to push the decision on someone else or seek advice from everyone you think might have an opinion. Ultimately, it’s important to choose a visual that authentically represents you and your company. Below are some things to keep in mind as you’re going through the creation...
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