Cadillac Chief Says Brand Won’t Go Back to Cut-Rate Pricing Despite Blowback from Some Customer
The most recent crop of Cadillacs wear MSRPs commensurate with those of the German competition—as opposed to undercutting them, which was the previous strategy—and brand chief Johan de Nysschen says that’s not going to change despite receiving some complaints from both dealers and customers. In an interview with Automotive News, de Nysschen said Cadillac models […]
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