Sirgoo Lee is the Co-CEO of Kakao. The “unbundling” of mobile applications is emerging as the trend du jour for large tech companies. Google, Facebook and Foursquare have all recently made headlines for dismantling some of their mobile software to create and launch multiple apps. So what is driving these companies and others to now jump on the unbundling bandwagon? The answer: The feature-packed mega-app no longer meets the expectations of today’s mobile users. Why a multi-app approach? To deliver the best app experience, help users accomplish a single mission easily and quickly by_avoiding_the “one app to rule them all”...
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