Microsoft Bing Ads team yesterday announced significant improvements related to location targeting and ad scheduling. Find the list of new features below, Ad Scheduling in 15 minute increments The wait is over!_You can now target any day of the week and time window combination down to 15 minute increments, with the ability to set bid adjustments for these groupings. What’s more, your existing day/time targets, if any, are now seamlessly mapped into the new model. Zip Code Targeting and Exclusion Located under Location Settings,_you_can now target and exclude at the zip code level (currently US only) via the web interface, Bing Ads Editor or the API. With this change, we have also increased the number of location targets per campaign and ad group to 10,000. Go ahead and give it a test! Radius Targeting Improvements When it comes to targeting_local audiences, accuracy and flexibility crucial, which makes radius targeting an attractive option. To improve accuracy, flexibility and the overall customer experience, radius targeting offers the ability to target a more...

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