Last week it was Spotify announcing video ads. This week, it’s Flipboard’s turn to launch them. The news was first announced back in August, but testing for full-screen videos ads kick off today with big-name brands such as Gucci, Chrysler, Sony Pictures, Conrad Hotels & Resorts. You’ll see the video ads as you swipe through the content, and may include ones like this, for Sony Pictures’ Fury. Thankfully, you will have to click to play the ads.

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