Few days back, Microsoft Bing Ads team highlighted the improvements they have delivered to_improved performance, increased efficiency and better value_in managing your campaigns on Yahoo Bing network. Some of the new features are listed below, Keyword Normalization All Markets | Available in UI, BAE, API Previously, Bing Ads did not allow users to submit variants of a keyword with extraneous characters (e.g.: bike shed vs. bike-shed). In response to the many requests received, we created a tool to determine how keywords are normalized before being uploaded to Bing Ads. Otherwise known as keyword normalization, customers can now use keywords with extraneous characters, including those that differ by an accent mark (i.e.: café and cafe). Auto-Tagging All Markets | Available in UI, API To save advertisers time from manually setting up UTM tags, we released auto-tagging. Use this feature to automatically tag destination URLs and seamlessly track your paid search campaign performance in the analytics program of your choice. Visit this Help article or watch this video to learn more. Bid...

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