Leah Pope is the VP of Global Marketing of Synthesio. I don’t have a PhD, I don’t work in a lab and I don’t work with chemicals. I work in social media, and to succeed in this market you must think like a scientist. Social media_helps companies monitor and analyze what is being said about them to make decisions about customer service, marketing and business strategy. In today’s market, social media is no longer simply about Facebook ‘Likes’ and tweets; rather it is a key tool for a business, and has become a science for many brands to study and...
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