Brian Honigman_is a marketing consultant, speaker and a freelance writer. TThis post originally appeared on the SumAll blog. Content is the fuel of all marketing initiatives today, but without having a story to tell there’s no content for your business to create and distribute. Storytelling is a powerful way to get the message across about what your company does and on a deeper level, what it stands for. The story your company is telling by educating and entertaining its audience will be the focus of your content, which can help increase the visibility of your business, generate trust, drive traffic...
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