Jake Peterson is the head of customer success at_Segment, a customer data hub that lets you integrate analytics, advertising and marketing tools with the flip of a switch. The e-commerce industry will reach $294 billion in 2014 alone, and accounts for nearly 10 percent of all retail sales according to Forrester research. Clearly, it’s a competitive market, and many online retailers rely on marketing to break out of the pack and get more customers. Here are a few tips for measuring e-commerce ad campaigns that will help you make the most of that marketing budget. 1. Know what you want...
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