Johnathan Leow is the author of “The Crowdfunded Kit.”_ I’ve had a lot of fun coming up with the video concept for my previous crowdfunding campaign, the PROTAG Duet. That video eventually went viral and received over 9,000 Facebook shares. But the greatest lesson learnt was that in order to make a video go viral, we must intentionally have the mindset to make one that sells by itself from Day One. (Duet’s campaign video has over 9,000 Facebook shares) Though it is not a requirement for crowd funding campaigns to have a video, Kickstarter statistics show that campaigns that have...
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