Tlacael Esparza is the co-founder and CTO of_Sensory Percussion._This post is part of the_Lessons Learned_series_featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a business and_the_lessons learned along the way. I admit to a considerable amount of hubris before entering the_Summer Launchpad_program nearly three months ago. I was excited to have the support and guidance of SLP while my brother (also, my co-founder) and I figured out how to turn our prototype into a business. But, I found the idea of doing 10 to 15 customer interviews a week daunting and distracting. How can I commit to “getting out...
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