Johnathan Leow is the author of “The Crowdfunded Kit.”_This post originally appeared on Crowdfund Insider. If there’s one big lesson about crowdfunding I’ve learnt in the past eight months, it is that pre-launch marketing can make or break your campaign. I’ve gone from knowing next to nothing about crowdfunding, to running a successful Indiegogo campaign at a previous startup that raised_$106,830. Allow me to share_with you our story. When we launched_Duet_on April 5, we had no idea what to expect. Could we even cross $5,000? Would backers like our product? All these fears lurked in my mind as I clicked...
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