Brian Honigman_is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Jumplead blog. You’ve planned out the perfect strategy to attract subscribers, leads and eventually customers for your business, but now it’s time to build trust with these individuals and establish a strong relationship from the start. According to_Webbed Feet, 92 percent of consumers say they trust earned media, such as social media, word of mouth and recommendation from friends and family, above all other forms of advertising. The question then is how to emulate the trust a person feels from earned media with your...
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