Jake Athey is the Marketing Manager for Widen Enterprises. The internet is ballooning with fluff, and bad content marketing is to blame. In our obsession with “engaging” our “audience” in “real-time” with “targeted content” that goes “viral,” we are driving people insane. The deep feeling of disappointment and nausea that comes when you fall for click-bait and regret your decision? Let’s call it “click-flu.” Marketers create content because they want people to care_about their brand, but giving people click-flu does the opposite. Failing to meet someone’s expectation is a terrible first impression. The Web is being diluted by crappy content...
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