This post originally appeared on the Crew blog. It often takes an outsider’s perspective to learn about new opportunities, whether they take the form of flaws, bugs, or unique use cases. The most valuable opportunities often come from customers themselves — the people who are hands on with your product every day. For those just starting-up, or starting to realize that your product and community teams could improve their communications, here are_six reasons that your entire team needs to be listening_to the conversation surrounding your brand. 1. Guiding your business_strategy or product roadmap (pre and post-launch) Many companies miss a...
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