Study Shows Consumers Prefer Shopping in a Store, Not Online
Good news for small retailers. Consumers of all ages still prefer physical stores to eCommerce shopping, according to a study by A.T. Kearney. In fact, brick-and-mortar retailing is not only the industry’s cornerstone today – but also its future the study predicts. Although eCommerce seems to get all the media attention these days, in reality, ...
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