Shannon Byrne is the Content & PR Manager at_Mention, where she crafts words, creates strategies, and recruits loyal advocates. This post originally appeared on the Geckoboard blog. Whether your startup is a SaaS company, a product, or a more traditional service, you’ve likely been collecting a multitude of data on your clients and how they use your offering from day one. Of course you can use this information to create buyer personas, segment communications, and get to know the needs of your customers better, and hopefully you do. But it doesn’t have to stop there. In a world of big...
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