Engineers from Microsoft’s IE platform team took part in a Reddit AmA session. Engineers_present during this session_were number of subject matter experts covering JavaScript, DOM, CSS, HTML, Graphics/WebGL, Touch, Performance, Developer Relations, F12 Developer Tools, Web Standards, Testing, and more. When answering about whether Microsoft_considered rebranding and changing the name of Internet Explorer due to its negative perception, IE team revealed that they_briefly considered Ultron, but the lawyers said no. They even answered a question about negative perception, Q: I’ve always had this question in mind too. The IE name has been so widely denigrated that even if they make it the best browser in the market, I think its reputation will affect the distribution and adoption of the browser very adversely. Ans: It’s been suggested internally; I remember a particularly long email thread where numerous people were passionately debating it. Plenty of ideas get kicked around about how we can separate ourselves from negative perceptions that no longer reflect our product today. The discussion I recall seeing was a...

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