Brian_Honigman is a marketing consultant, a_professional speaker_and_freelance writer._This post originally appeared on the SumAll blog. Creating partnerships with influencers on social media can be a truly beneficial route_to reach your audience wherever they are most active in an organic way. Tumblr is a thriving social network that’s often underutilized by businesses, which represents an opportunity to get ahead of the competition by_building a following_of the platform’s most active contributors to help your company achieve its goals. According to_Search Engine People, the average visit to Tumblr is 14 minutes, longer than Twitter or Facebook. Tumblr users tend to be more engaged...
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