Twitter today introduced Promoted Video ads in beta. The company is offering advertisers a new Cost Per View (CPV) ad buying model which means they only get charged when a user starts playing the video in question. The launch follows the Twitter Video Card tests the company started experimenting with earlier this year. Unsurprisingly, Twitter found that tweets containing native Twitter video generate better engagement and more video views. Twitter claims “The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.” We doubt that. The overall goal is to increase...
This story continues at The Next Web
The post Twitter launches Promoted Video ads in beta, only charging advertisers when a user hits play appeared first on The Next Web.



-->