Dr. Liraz Margalit is the Customer Experience Psychologist at ClickTale. This article was co-written with_Udi Zisquit. After a long day at work, people often find themselves in need of a mental break, and one of the most popular ways to relax in the 21st century is to immerse oneself in digital media. This mental escape from the “here and now” into the online world is mediated by cognitive modification; as the task guiding our behavior changes, the human mind is trained to automatically change the route by which it processes information – from strenuous mental effort to passive absorption of...
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