Sam Barnett is the CEO and co-founder of Struq. It is possible for almost anyone to undertake some basic retargeting and get positive results. However, some methods are easier than others._The ‘easy’ method often results in damage to brand image as users feel hounded by seeing ads too often and for products that they have already purchased. This has led to a lot of advertisers going to external providers for their retargeting. There are three key tools that your retargeting provider should have so that you can enjoy the benefits of retargeting without sacrificing brand image or performance. 1. Frequency...
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