Google’s YouTube has acquired Directr. The iOS app lets small businesses, shoot, edit and upload marketing videos. The Directr team will join the YouTube Video_Ads Team. YouTube will leave the app in the App Store, but make it entirely free. While the initial_app is currently free, additional features are available via in-app purchases. In fact, according to a post about the acquisition, end users probably won’t notice too much of a difference within the app: For now, everything you love about Directr is staying the same and we’ll continue to focus on helping businesses create great video quickly and easily....
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