Brian_Honigman is a marketing consultant, a_professional speaker_and_freelance writer._This post originally appeared on the Adknowledge blog. The most common issue businesses face when trying to advertise on Facebook is not being properly prepared from the very beginning. Before your organization pulls the trigger on a Facebook ad spend, and way before working with a_social advertising partner, it’s essential that your team understands your company’s ongoing objectives. Facebook is a powerful advertising platform for advertisers_to reach highly targeted customers at scale at various points through the conversion funnel. For advertisers, the Facebook platform offers a variety of tools, ad units and targeting...
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