Brian Solis is a Principal Analyst at Altimeter Group, a research-based advisory firm that helps companies thrive with disruptive technologies. Digital transformation is about to change the way business is done. That’s not a startup pitch from HBO’s new comedy series “Silicon Valley.” Digital transformation is the latest trend in business where companies invest in new technologies to align with the evolution of customer expectations and behavior. _ Even though digital transformation implies a technology first approach, it is in fact a much more human process. Everything begins with understanding where and how traditional strategies and models stray from the...
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