Medium launched its first sponsored “collection,” a term used to describe one of its curated sections or publications, with BMW on its renowned_blogging platform today. Re:form, an encapsulated part of Medium for design-focused journalism, sports a bold “presented by BMW” logo on the front page. The minimalist branding is replicated in each article, just below the main featured image, as well as at the bottom above suggested links. Otherwise, no traditional advertising is visible. That could change in the future though. As AdAge reports: Medium staff also plans to work with BMW and its agencies to produce four to five...
This story continues at The Next Web
The post Medium finds a revenue stream with Re:form, a new collection of stories sponsored by BMW appeared first on The Next Web.