This post originally appeared on the Buffer blog. Is_creating the next viral hit_on your marketing to-do list? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”). Campaigns that succeed are those that carefully consider_what makes content go viral, including_each element of the content_as well as the_emotional responses_and_psychological factors_that prompt engagement. But understanding these factors in and of themselves is only half the story; the other half is understanding your audience and the_characteristics that influence their reactions. In other words: To create a campaign that...

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