When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and_every other bit of jargon and technique that goes_with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of_reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way. If you’re starting from square one, it might_feel equal parts thrilling and overwhelming....