Microsoft today highlighted one of their successful customer stories in the sports business. The British & Irish Lions rugby team uses Microsoft as their_secret weapon Microsoft for their success. Microsoft’s devices and services helped them win a_41-16 triumph over the Qantas Wallabies in the tournament final (a Test Series decider) in front of 84,000 people at Sydney Olympic Park in July 2013. If Microsoft was a rugby player on the Lions all-star 2013 team, it would’ve been the head coach – the one ultimately responsible for bringing every element together, says Charlie McEwen, head of sales and marketing for the Lions. He says it was responsible for communicating, adapting, directing and evolving the best components to succeed. This team is using Microsoft technologies right from hosting their apps and websites in the cloud_to Xbox for entertainment for their players during free time. Fans around the world followed the Lions’ every move on the tour through a cross-platform app that brought them right to the matches, as well as up-to-the-minute stats...

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