Without the tools to capture and analyze data, capitalizing on the wealth of digital information is a challenge for online publishers. But tracking visitors and acting on trends is made easier with the likes of Google Analytics, while those more concerned with real-time activity, might lean towards something like Visual Revenue, and elsewhere Chartbeat has been carving a sizable niche for itself in recent times too. Mediametric_is the latest company to throw its hat in the data-centric journalism ring, though it’s coming at things from a different perspective. This is less about real-time tracking and ‘how well is that scoop...

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