This post originally appeared on Owen’s personal blog. I had an interesting experience this week when I tried to cancel my Spotify account. When you visit the cancellation page, you’re asked to give a reason about why you’re canceling. Fair enough, but what caught me_off guard_is Spotify trying to trick you into staying subscribed. Spotify uses a tactic where it makes the link for “stay premium” a big obvious button and the “cancel my account” button a small link to the right. Since you’re unlikely to read the button and just click on it (because a good interface would make...

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