Yahoo has purchased mobile ad platform Flurry. The deal helps_bolster the company’s mobile ad strategy and gives it access to an impressive amount of app analytics – something it is in desperate need of. Re/Code_broke the news of the acquisition this morning. The news was shared via Tumblr post in it Yahoo says that, “Flurry’s products will continue to operate and innovate with Yahoo’s support and investment.” Yahoo has been struggling to reclaim its former luster._It_reported that during its second quarter_revenue was down and earnings were flat._As with all companies that rely on ad sales, mobile needs to be an...

This story continues at The Next Web