Ritika Puri_is a content marketer,_freelance business writer, and_media entrepreneur.

This post originally appeared on the Evergage blog. Marketing is hard. For every ‘hit,’ you’ll likely experience 10 misses.

The process of launching the perfect campaign is absolutely grueling and if you’re not careful — a huge waste of money. It’s almost as if failure is a right of passage. It takes one ‘bad apple’ campaign to show you your business’s blind spots — the path that has led you astray. Chaos has amazing potential to illuminate a clear path forward for your business. But here’s the thing. These mistakes are expensive...