Rewind the clock a few years and you’d frequently hear people suggesting that Facebook is a great marketing channel because it was free to have a presence. If you built a good Facebook page for your business and attracted lots of fans, you’d have a valuable platform to talk to potential and existing customers. But times have changed and Facebook are pulling in the reigns. Its advertisement algorithm continues to adapt_as_Facebook controls more of what users get to see in their news feeds. As a result, many brands have seen the organic reach of their pages decline rapidly. According to...

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