Sarah Groarke is the managing_managing director of sports content and marketing specialists_Snack Media, a_fan engagement and content marketing agency. It’s official. The 2014 World Cup has become social media’s biggest ever sporting event, with a staggering 35.6 million tweets about the game sent during the Brazil vs. Germany match alone._ Sports coverage is evolving all the time and seems to move at a faster rate every year that goes by. Smart phone ownership and usage, plus the popularity of social platforms, has created a huge new playing field where anyone can have a voice. The fact that 72.4 percent of...

This story continues at The Next Web