Microsoft today announced the_launch of the Ad Controls creative solution in the UK._These ad controls are_a rich and engaging video, image and content solution running across the Windows 8 advertising platform. For the first time, Microsoft partnered with the 7stars to_collaborate with the brand team at Nominet to find the best way_market _launch of the new .uk domain. This_high-impact creative solution will be_running across PC & tablet users from 14th July through to the 11th August. Focussed around the concept of ‘Shorter is Sweeter’ the final ad execution seamlessly combines video, imagery and editorial content to engage and educate consumers on some of the most commonly used abbreviations that have become engrained into everyday language. Gabi Sillars, Digital Account Director at the7stars had the following to say about the campaign_ “When planning this launch campaign we were focused on reaching digital natives to drive awareness and understanding of the new .uk domain and the clear benefits of having .uk as part of their online identity. Advertising on Windows 8 Ads...

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