Anand Srinivasan is a digital media consultant and the author of the book “Cold Calling Success: Tricks & Strategies.” He also runs a newsletter for entrepreneurs,_Entrepreneurship Daily. Regardless of whether you are the sales guy making the phone call or the prospect receiving them, we all hate cold calls. Yet, it is one of the most inevitable aspects of sales. During the course of writing my book, I was able to talk to business owners and sales managers with decades of cold calling experience to spell out some tricks that may be replicated by fellow sales executives. Here are some...

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