Erika Trautman is the CEO and co-founder_Rapt Media. Between Pharrell's "Happy" music video and the video for Bob Dylan's "Like a Rolling Stone," interactive ideo (IV) is undoubtedly hot this year. IV breaks through the noise, gets people talking, and gets more views. The real value, however, is that those views are longer and more engaged. But with interactive videos like Pharrell's and Dylan's setting the bar high, it's easy to assume that only rockstar creative teams with monster budgets and months upon months of planning can create an IV, leaving those new to Interactive Video wondering where to even...