Gregory Ciotti is the marketing director at Help Scout.This post originally appeared on the Help Scout blog. Read to lead, right? There are few better "hacks" in life than reading—distilled knowledge that often took years to assemble can be consumed in just a few hours. The problem is that many business books are_just plain awful; bloated to meet book length quotas, overly self-promotional, or a regurgitation of common sense, most serve little purpose. Those that are real winners—classics like Cialdini's_Influence_or more modern hits such as_The Lean Startup—become ubiquitous on book lists, to the point where you are tired of seeing...