Back in January, I wrote that Facebook Messenger shouldn’t be discounted from the messaging app race, and there’s plenty of evidence for that — even after Facebook bought WhatsApp — and not just in the US market. A new report on mobile in the Philippines from OnDevice Research suggests that Messenger is the overwhelming chat app of choice in the country. While smartphone adoption is increasingly rapidly_in the Philippines, it remains_among the lowest in Asia Pacific. But –_and this is a significant marker for Facebook and Messenger — 80 percent of mobile users_there are regular Facebook Messenger users. That’s way...
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