Len Kendall is the founder of_CentUp._Prior to starting a company, he worked in PR where he helped put out fires and manage digital communications. “Software may be eating the world,” but there’s still something extremely rewarding about making a physical product. Like most of the people reading this blog post, I’ve spent most of my career on digital endeavors, from_websites_to_words and PowerPoint decks. Alongside those digital properties,_I was also into games. I began to notice_the zombification of smartphone users who constantly walk around with their heads down, glued to a screen._This summer,_I felt inspired to design_my own_smartphone game and decided...

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