Alex Manthei is the Community Manager at mention, a media monitoring app that lets you monitor, react, collaborate and analyze your online presence. This article was co-written with Shannon Byrne, mention’s content and PR Manager. No matter what you do in life, chances are good you’re reliant on some kind of a_community. People to read your_writing. Social sharers to_spread your message_and_curate your content. Customers to_review your products_or services and tell their friends about you. Communities work because they’re built on_relationships, and during the early stages of any new project, you need all the strong relationships you can get. The community...

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