I’m not keen to give the recently launched ReservationHop startup attention it doesn’t deserve, but I_hope this is_a cautionary tale for the startup community. Here’s how the website works: ReservationHop books in-demand restaurant reservations Users can pay money to claim the bookings ReservationHop provides you “with the name the reservation is under.” Wait, what? So you have to impersonate someone in order to use the service? This is no better than tech-enabled scalping. I’m not completely opposed to paying for restaurant reservations. Tables at the best restaurants are_a limited and valuable resource for gluttons like myself. For instance, I recently...

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