George Deeb is the Managing Partner at Chicago-based_Red Rocket Ventures, a growth consulting, advisory and executive staffing firm based in Chicago. I recently had the pleasure of sitting on an investor panel with Joe Dwyer, a partner at_Founder Equity Fund and good colleague of mine. He made a very interesting comment – he_was counseling the startups in the room to_“try to kill your startup!” My_initial reaction was that it’s is a_rather_strange advice_to make to a room full of aspiring entrepreneurs trying to successfully get their businesses off the ground. But, as Joe went on to explain, he said “if you...

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