Fab, a design-focused online
retailer_which recently changed_its focus of operations to concentrate
on selling its own products_rather than third-parties’, has announced
that it will be launching a new brand called Hem for “private label
furnishings” from Fab and its recently purchased One Nordic Design.
Jason Goldberg, founder and CEO of Fab, said on Twitter that the new Hem
portal will be a spin-off business from Fab, rather than a rebranding
exercise. The portal isn’t actually up-and-running just yet, but it’s
due to open its doors in more than 30 countries in September. Goldberg
said Hem would provide its own range...

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